A calm white storefront inserted into the noise of Shanghai, designed to make a third-floor showroom feel present at street level.
It gives the brand a clear signal—stronger visibility, more walk-ins, and a higher-end perception—without competing with the street’s chaos.
A monolithic white metal-panel “box” is cut with a frameless full-height glass opening, turning the interior into a quiet display window.
At the threshold, an inset “mouth” becomes urban furniture: a bench-height frame with a 50cm depth that invites people to pause before stepping in.
Inside, white showroom walls keep the focus on the furniture—calm browsing, clean silhouettes, and product-first clarity.