A fashion boutique in a new shopping centre overlooking Shanghai’s Xintiandi—a historic district where restored Shikumen streets meet contemporary city life.
The space slows the shopping experience down, giving guests calm confidence, privacy in fitting, and a quiet sense of ritual—while strengthening brand recognition and shareability.
A sculptural “cloud” suspended from the ceiling becomes the signature: ambient, luminous, and visible from the street, drawing people up and anchoring the brand.
Exposed concrete walls keep the atmosphere honest, while crisp white cubic volumes organize fitting rooms and checkout with clean precision.
Warm brass details and carefully placed mirrors pull the city into the interior, reflecting rooftops and movement outside.
At the back, a long bench and picture window frame the treetops—an inviting pause that extends dwell time and makes the visit feel personal.