A boutique hotel concept on Lafayette Street in NoHo, designed to feel grounded in the street while unmistakable on the skyline.
Arrival is calm and deliberate—retail, lobby, restaurant, and bar forming a lively base that connects guests directly to New York’s daily rhythm and nightlife energy.
Above, a second zone shifts the tone: rectilinear gold “ribbons” sculpt the room volumes into an undulating façade—dynamic against the steady structure below.
The contrast is the identity—order at the sidewalk, movement above—giving the operator a flagship presence and clear brand differentiation.
Inside, essential materials and sharp contrasts carry through, anchored by a green terrazzo bar and generous glazing that keeps the city close.